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Relationship Banking Strategies
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Audio Recording and Presentation Now Available! |
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The audio recording and presentation form Affinion Group's May 10 Webinar, Making Good From Bad: Winning Options for Redesigning Your Bank's Retail Strategies, is now available. Playback the audio recording. Download the presentation. |
Affinion Group is a leading global provider of customer engagement strategies, including value-added checking programs, offering banks opportunities to strengthen and build profitable customer relationships. Through Affinion Group's programs, banks can customize value-added checking programs designed around specific marketing goals – account retention, fee income, or acquisition in the following market segments:
- Mass market
- Student market
- Affluent market
- Emerging Affluent market
- Senior market
With over 35 years' experience with financial institutions, Affinion Group's retail professionals will help banks fully develop their Relationship Banking Strategies. This includes employee training and motivation, internal and external advertising and promotion, follow-up tracking and analysis and on-going program consultation.
Flex Checking
No two banks are alike. That is why Affinion offers flexibility with our checking solutions. Whether your retail checking structure includes free or fee-based checking, we create a balanced solution that will boost the value of your accounts. Flex Checking is a powerful way to deliver a relevant retail strategy while tracking and rewarding behaviors that drive sustainable profitability for your institution. It also provides an easier free-to-fee transition for your account holders, rewarding them with value-added benefits they expect and are willing to pay for.
- Provides opportunities for increased fee income
- Builds customer loyalty and positions banks for profitable account acquisition
- Employs program flexibility so banks can adopt a program that best meets their market objective
MARKET PROFILE
Banks with at least $25 million in assets and with a retail focus will benefit from Affinion Group's valuable "niche marketing" programs. Affinion Group will customize the strategies to meet your bank's unique marketing and business plan.
Affinion Group
400 Duke Drive
Franklin, TN 37067
Contact: Misha Bleymaier
Tel: (800) 251-2148, ext 2492
Fax: (615) 764-5492
Web site: www.affiniongroup.com
CAB CONTACT PERSONS
Lisa Gold Schier Tel: (202) 663-5098
Robin Gordon Tel: (202) 663-5128
Questions? Please contact Jackie Lucas for more information.