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Media Guide to
Community Bank Competitiveness Survey 2008Getting the Word Out
for ABA Members
Delivering timely, positive messages is an important way to strengthen the industry's reputation, in good times or bad. Through speeches, conversations with the media, employee newsletters or any of the hundreds of community-related projects in which banks are involved, bankers can help educate people about their industry.
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Communications Tools
Economic Recovery
Sample advertisements, message points and FAQs for employees, customers, shareholders and the media.
Safety and Soundness and "Traditional Banks"
Resources to help bankers explain to their customers and the public at large about the safety of customer deposits.
Regulatory Reform
Key messages, sample speech, and a sample op-ed on why the regulatory restructuring proposals could do more more harm than good to consumers.
Media Guide to the Nation's Banking Issues
A 120-page resource with talking points on dozens of issues such as overdrafts, deposit insurance, fair value accounting and robberies.
News to Use (updated every other month)
Keeping Your Bank's Frontline Personnel and Customers Informed
Bank Communicators E-mail Bulletin
Subscribe to this e-mail bulletin and get heads-up news alerts, talking points on hot issues and more.
ABA "On the Air"
A listing of ABA's many television and radio appearances with links to the interviews.
Additional Resources:
- Talking Points
- Crisis Communications
- Developing a Marketing Plan
- Sample Speeches
- Sample Radio Ads
- Statement Stuffers
- Banking Statistics
Communications Kits
- ABA Toolbox on Emergency Preparedness
- ABAWorks on HMDA
HMDA Communications: Telling Your Story Effectively - Bankers & Corporate Governance
- Bankruptcy Reform
- Check 21
- Fraud
- Homeownership Month
Ideas to help your bank celebrate National Homeownership Month in June in your community.
Questions? Please contact Sarah Marshall for more information.
