How Does Your Organization Stack Up Against Six Critical Marketing Functions?
ABA Telephone Briefing/Webcast*

Successful bank marketers look beyond the annual marketing plan, and take a systematic and objective look at marketing strategies, value propositions, organization, and systems and operations. This focus can help fuel a highly effective and efficient sales engine to accelerate growth and profitability.

The ABA Marketing Network and Align fsc, Inc. conducted research in late 2009 which identified six critical marketing areas where best-practice community banks excel.
 
This recording of the live, ninety-minute telephone briefing/Webcast held on March 31 presents the study's results, including best practice performance information and practical examples in each critical area to help community banks move their organizations toward "Big-M" marketing. This presentation also includes two community bank case studies discussing marketing best practices within their organizations. Attendees will have the opportunity to ask questions and get answers during a live Q & A session. 

Program Date Audio CD Now Available
Per CD Fees** $225 ABA/ABAMN/Service Member
$355 Non-Member
Registration Not applicable
Audio CD Order Online  (PDF)
Credits

This recording has been approved for  2.0 CFMP continuing education credits.
The Institute of Certified Bankers (ICB) is dedicated to promoting the highest standards of performance and ethics within the financial services industry.

After attending our program, you will know how leading community banks develop:

  • In-depth knowledge of market as well as customer needs and behaviors
  • Clear communications regarding objectives and expectations
  • "Big-M" marketing through integration of segments, product, delivery platforms, and people resources
  • Skilled and aligned staffs that exhibit cross-functional  teamwork, communications and accountability
  • Measurement and accountability to effectively tell the story of marketing's contribution throughout the organization
  • An organization that is focused on a market-driven, customer-centric growth model.

Speakers

  • Chuck Bruney, Chief Executive Officer, Align fsc, Inc., Atlanta, GA
  • Dennis  F. Kane, Vice President, Marketing Director, Amboy Bank, Old Bridge, NJ
  • Amy L. Minash, CFMP, Vice President – Marketing & Facilities, Colorado Capital Bank, Castle Rock, CO
  • Maggie Kelly, Vice President, Marketing, Professional Development Group, American Bankers Association, Washington, DC

Who Should Attend

  • Senior Bank Executives
  • CEOs, COOs, Presidents
  • Senior Vice Presidents
  • Marketing and Sales Leaders Marketing
  • Directors

  • PR Directors
  • Product Managers
  • Channel Managers
  • Vice Presidents Retail Banking
  • Vice Presidents Business Banking

*ABA's Telephone Briefings include reference materials and telephone audio. Telephone/Webcast Briefings include reference materials, telephone audio, and simultaneous webcast presentation (requires 56K or faster with JavaScript and cookies enabled in the browser, i.e., Microsoft Internet Explorer 4.0 or later, or Netscape 4.7X).

**Each site license (registration fee) entitles you to one phone connection and one Internet connection  (when there is a simultaneous webcast presentation) where an unlimited number of listeners can participate.

Any transmission, retransmission or republishing of the audio or Web portions of this briefing is strictly prohibited.


Questions? Please contact Cari Hearn for more information.